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Najafzadeh M, Johnston KM, Peacock SJ, Connors JM, Marra MA, Lynd LD, Marra CA. Genomic testing to determine drug response: Measuring preferences of the public and patients using Discrete Choice Experiment (DCE). BMC Health Serv Res. 2013 Oct 31;13:454. doi: 10.1186/1472-6963-13-454. Epub ahead of print. PMID: 24176050.