What behavioural economics tells us about strategies to improve health care.
After a century or so of social science dominance, neoclassic economists’ claims about what motivates people and what makes systems work have been knocked off their pedestal. In the past 30 years, behavioural economics has challenged the traditionalist, income maximizing assumptions of standard economic theory. It turns out we are a species of hard-wired cognitive biases, multiple reasoning strategies, and inconsistent preferences. Our decisions can be nudged by how choices are framed. This presentation will explore policies doomed to fail and suggest potentially more successful options based on an expanded view of rationality and a more nuanced understanding of what makes people tick.
About the speaker:
Steven Lewis is a health policy research consulted based in Saskatoon, and an Adjunct Professor of Health Policy at Simon Fraser University. Prior to resuming a full-time consulting practice he headed a health research granting agency and spent seven years as CEO of the Health Services Utilization Commission in Saskatchewan.